A Legacy of Passion Since the 1940s

Since the 1940s, the Bagresh family has been at the heart of Ethiopian coffee culture. With four generations of expertise, they’ve dedicated themselves to producing coffee that reflects Ethiopia’s unmatched heritage. Established in 2006, Tarara Coffee continues this tradition, sourcing and roasting the finest beans to create a truly authentic and unforgettable experience.

Excellence in Every Bean

100% Pure Arabica – Crafted in Ethiopia

Tarara Coffee embodies the essence of Arabica. Our 100% pure beans, carefully handpicked and processed in Ethiopia’s highlands, represent the pinnacle of quality and flavor. Each sip reveals layered aromas, rich flavors, and a smooth finish a sensory journey rooted in Ethiopia’s heritage.

From Bean to Cup Our Journey

Authentically Ethiopian from Farm to Roast

At Tarara Coffee, every step of the journey happens in Ethiopia from the fertile highlands where our beans are carefully cultivated, to the precise washing and sun-drying that prepare them for perfection. Once processed, our beans are artisan roasted at origin, preserving the depth of their natural character. Finally, they are sealed fresh in Ethiopia, ensuring that every bag captures the authenticity and soul of our homeland’s coffee.

Excellence Celebrated at Origin

Award-Winning Excellence

Tarara Coffee is Ethiopia’s leading roasted coffee exporter, proudly earning the title of Best Performing Roasted Coffee Exporter for five consecutive years. This prestigious recognition from the Ethiopian Coffee and Tea Authority is a testament to our consistency, craftsmanship, and authenticity. Our coffee has even been served at the Ethiopian Prime Minister’s Palace, reflecting the trust and prestige associated with our brand.

Trade That Builds a Future

Fair Trade & Local Impact

Tarara Coffee is committed to promoting fair trade in Ethiopia. By sourcing directly from farmer cooperatives, we ensure fair prices and create sustainable livelihoods. Our partnerships with Yayu Forest cooperatives encourage environmental protection while empowering Ethiopian youth and fostering economic independence.

Trade, Not Aid

Empowering Ethiopia Through Every Bean

At Cavon Coffee, we believe coffee should benefit the people and communities where it’s grown. Unlike most imported green coffee that is processed abroad, leaving little value in the country of origin, every step of Tarara and Adwa Coffee, from cultivation and harvesting to roasting and packaging is carried out entirely in Ethiopia.

By keeping the value chain local, we create sustainable jobs, support farmers and their families, and enable access to education for children. This approach goes beyond charity; it is a trade, not aid model that strengthens Ethiopia’s economy while preserving the authenticity, quality, and heritage of our coffee.

Never Run Out of Tarara Coffee

Tarara Coffee, Ethiopia in a Cup

When you choose Tarara, you’re tasting more than coffee, you’re experiencing Ethiopia’s heritage, crafted with passion and perfected for generations.

Taste Tarara Coffee