At Tarara Coffee, every step of the journey happens in Ethiopia from the fertile highlands where our beans are carefully cultivated, to the precise washing and sun-drying that prepare them for perfection. Once processed, our beans are artisan roasted at origin, preserving the depth of their natural character. Finally, they are sealed fresh in Ethiopia, ensuring that every bag captures the authenticity and soul of our homeland’s coffee.

Tarara Coffee is committed to promoting fair trade in Ethiopia. By sourcing directly from farmer cooperatives, we ensure fair prices and create sustainable livelihoods. Our partnerships with Yayu Forest cooperatives encourage environmental protection while empowering Ethiopian youth and fostering economic independence.