Pure Origin. Timeless Craft. Authentic Flavor.
The Essence of Ethiopian Coffee
Tarara Coffee is grown, processed, roasted, and packaged entirely in Ethiopia, delivering an authentically Ethiopian experience in every sip. Each bean captures the rich essence of its homeland.
-
Heritage & Generations of Mastery
Crafted by a nationally recognized Ethiopian roaster.
Heritage & Generations of Mastery
Describe how the benefit brings value
-
Heritage & Generations of Mastery
Crafted by a nationally recognized Ethiopian roaster.
Award-Winning Ethiopian Expertise
Crafted by a nationally recognized Ethiopian roaster.
-
Pure Expression of Origin
Direct partnerships with Ethiopian farmers ensure fair pricing and long-term sustainability.
Pure Expression of Origin
Made from 100% Ethiopian Arabica, delivering clarity, balance, and natural complexity.
-
Pure Expression of Origin
Direct partnerships with Ethiopian farmers ensure fair pricing and long-term sustainability.
Fair & Direct Trade
Direct partnerships with Ethiopian farmers ensure fair pricing and long-term sustainability.
A Legacy of Passion Since the 1940s
Since the 1940s, the Bagresh family has been at the heart of Ethiopian coffee culture. With four generations of expertise, they’ve dedicated themselves to producing coffee that reflects Ethiopia’s unmatched heritage. Established in 2006, Tarara Coffee continues this tradition, sourcing and roasting the finest beans to create a truly authentic and unforgettable experience.
Excellence in Every Bean
100% Pure Arabica – Crafted in Ethiopia
Tarara Coffee embodies the essence of Arabica. Our 100% pure beans, carefully handpicked and processed in Ethiopia’s highlands, represent the pinnacle of quality and flavor. Each sip reveals layered aromas, rich flavors, and a smooth finish a sensory journey rooted in Ethiopia’s heritage.
From Bean to Cup Our Journey
Authentically Ethiopian from Farm to Roast
At Tarara Coffee, every step of the journey happens in Ethiopia from the fertile highlands where our beans are carefully cultivated, to the precise washing and sun-drying that prepare them for perfection. Once processed, our beans are artisan roasted at origin, preserving the depth of their natural character. Finally, they are sealed fresh in Ethiopia, ensuring that every bag captures the authenticity and soul of our homeland’s coffee.
Excellence Celebrated at Origin
Award-Winning Excellence
Tarara Coffee is Ethiopia’s leading roasted coffee exporter, proudly earning the title of Best Performing Roasted Coffee Exporter for five consecutive years. This prestigious recognition from the Ethiopian Coffee and Tea Authority is a testament to our consistency, craftsmanship, and authenticity. Our coffee has even been served at the Ethiopian Prime Minister’s Palace, reflecting the trust and prestige associated with our brand.
Trade That Builds a Future
Fair Trade & Local Impact
Tarara Coffee is committed to promoting fair trade in Ethiopia. By sourcing directly from farmer cooperatives, we ensure fair prices and create sustainable livelihoods. Our partnerships with Yayu Forest cooperatives encourage environmental protection while empowering Ethiopian youth and fostering economic independence.